branding (1)

My pet peeve is spelling errors. Granted, I've had my share of them and kicked myself. They occur when I am in a rush or if I don’t have a second eye review my work. It affects my brand quality, something that I take a lot of pride in. They look unprofessional and limit client referrals. I don’t want to hear, “Don’t work with her because she makes errors. ” Now imagine when it is a larger brand. What does it say? Recently, I was in Williams-Sonoma where [...] more