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Publicity Club of New England (2)

Op-Ed: Future Cast - Will Robots Replace Journalists like Toll Collectors?

Friday, August 14, 2015

By Maryanne Keeney, Principal of MKPR, LLC , (www. mkpr. com , @Mayne) and Loring Barnes, APR, Founder of Clarity Group (www. claritygroup. com , @loringbarnes). No robots were involved in creating this content . Will robots be the future of journalism? Before you discount that proposition consider this: the LA Times and AP have already incorporated robots into their news reporting operations. Just last August, NBC News included journalism among a list of nine professions to become vastly altered by machine replacing [...] more

Foundation to a Winning PR Award Submission

Wednesday, August 5, 2015

I had the opportunity to serve as a PR judge for a non-profit organization outside of New England that covered multiple states. I've been a long-time judge for the Publicity Club of New England, so I was excited to see new submissions and styles of public relations execution elsewhere. From experience, I know that it takes a long time to formulate a submission, recall a campaign and the steps, why you planned one way over another and then gathering the data. Sometimes I think it's harder to be a judge because you have to read several [...] more