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branded jar of spatulas

My Pet Peeve is Spelling Errors

Thursday, September 20, 2018

My pet peeve is spelling errors. Granted, I've had my share of them and kicked myself. They occur when I am in a rush or if I don’t have a second eye review my work. It affects my brand quality, something that I take a lot of pride in. They look unprofessional and limit client referrals. I don’t want to hear, “Don’t work with her because she makes errors.” Now imagine when it is a larger brand. What does it say? Recently, I was in Williams-Sonoma where it was doing a cross-marketing promotion with No Kid [...] more