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Boston University article

Tuesday, February 15, 2022

Do you grimace when you see an article on yourself? I still do. While clients do want attention, I prefer managing stories behind the scenes. I came across this article about me by a Boston University student. Best to own it. The link to the story appears below. [...] read more

PR Myths and You Don't Know Everything

Monday, January 10, 2022

Some thoughts on my mind with a bit of humor.1. I love my clients and am proud of MKPR's longterm relationships. Trust is not a myth. 2. Truthfully, if you want someone to agree with all of your ideas then I am not your public relations professional. Samantha I am not. I wish I attended glamourous parties. Okay may be before COVID for product launches. Public relations is not media relations and press releases. It's not crisis communications, creating credibility, measurement, event planning, social media, analyst relations, community planning, content, consulting or more. It's all of this and you [...] read more

My Pet Peeve is Spelling Errors

Thursday, September 20, 2018

My pet peeve is spelling errors. Granted, I've had my share of them and kicked myself. They occur when I am in a rush or if I don’t have a second eye review my work. It affects my brand quality, something that I take a lot of pride in. They look unprofessional and limit client referrals. I don’t want to hear, “Don’t work with her because she makes errors.” Now imagine when it is a larger brand. What does it say? Recently, I was in Williams-Sonoma where it was doing a cross-marketing promotion with No Kid [...] read more

Why Do You Want Public Relations? Questions to Answer Prior to Finding a  PR Team

Wednesday, January 17, 2018

Lets talk about you. Why do you want PR support? Are you ready?Are you prepared to work in a partnership? At MKPR, we work with emerging and long-established small to mid-size companies. We purposely choose to only collaborate with a few clients a year so we can work side-by-side, provide the very best in services and build up your sales. We want you to succeed and have the relationships and experience. Here are some questions to ask yourself and your team. This will help Maryanne have a more frank discussion with you.Why do you want PR? Why is your [...] read more

Bite of the Best Restaurant Blog Reviews

Sunday, October 29, 2017

For a time, I contributed to Bite of the Best , a NYC-centric food blog providing reviews for Boston-area restaurants. I very much enjoyed the writing. With limited time, I had to wrap this up. One has to be fair to all!Boston Public Market Yvonne's The Brotherhood of Thieves Babbo Pizzeria e Enoteca Sam's at Louis Boston Wahlburgers Galley Kitchen Aragosta Bar & Bistro The Beacon Hill Bistro [...] read more

Understanding the Intricacies of Flood Protection

Monday, February 6, 2017

(Article written for an insurance publication.)Storm season is here, marking the entry of severe winter weather that rolls across the Plain states or enters from the Atlantic Ocean often wreaking havoc on homes. In fact hurricanes and snowmelt are the most overlooked causes of floods. Mitigating disaster is a way of life for homeowners that live in low-lying areas and witness rising sea levels. Just a few inches of water from a high tide can flood basements and destroy lawns. In the past five years, all 50 states have experience flooding of some kind. More and more insurers are [...] read more

Slow Down. No One is Sitting Around Waiting for You to Tweet

Friday, August 14, 2015

On November 4, 2014 the Publicity Club of New England and PRSA Boston co-sponsored “Social Media Gone Rogue” at Boston University. Social media has become a mainstay of corporate communications programs with recommended outputs and turnkey responses. Despite trying to regulate this new and evolving form of communication with dedicated social media managers, content planning programs, listening dashboards, and airtight policies, “rogue” social media still happens. The answer to managing unauthorized Twitter accounts, employees going off-message and corporate account blunders, may surprise you. It starts simply with slowing down and common sense. There is no [...] read more

Future Cast: Will Robots Replace Journalists like Toll Collectors?

Friday, August 14, 2015

By Maryanne Keeney, Principal of MKPR, LLC , (www.mkpr.com , @Mayne) and Loring Barnes, APR, Founder of Clarity Group (www.claritygroup.com , @loringbarnes). No robots were involved in creating this content . Will robots be the future of journalism? Before you discount that proposition consider this: the LA Times and AP have already incorporated robots into their news reporting operations. Just last August, NBC News included journalism among a list of nine professions to become vastly altered by machine replacing man, even to the point of being obsolete. It is no secret that [...] read more

A Long Road to Reputation Recovery for General Motors

Friday, August 14, 2015

My family recently purchased a new car. The car needed to fit a toddler, several surfboards and a lot of gear. We passed on minivans and SUVs. We dismissed Toyota vehicles after learning of its 1.3 million car recall (sudden acceleration issues) and we did not look at General Motors . The automaker cut costs that led to many accidents and fatalities. As a result, it was recently fined $35M and has a growing recall of 2.6 million vehicles. We bought a Ford and to our surprise, it was a black F-150 pickup. It [...] read more

Foundation to a Winning PR Award Submission

Wednesday, August 5, 2015

I had the opportunity to serve as a PR judge for a non-profit organization outside of New England that covered multiple states. I've been a long-time judge for the Publicity Club of New England, so I was excited to see new submissions and styles of public relations execution elsewhere. From experience, I know that it takes a long time to formulate a submission, recall a campaign and the steps, why you planned one way over another and then gathering the data. Sometimes I think it's harder to be a judge because you have to read several submissions and try [...] read more