articles

HAVERHILL-BASED BROCO ENERGY LEADS CRITICAL FUEL EMERGENCY RESPONSE TO THREE STATES FOLLOWING HURRICANES HELENE AND MILTON - CEO Robert Brown Available for Comment and Haverhill Fuel Terminal for Exterior Shots- HAVERHILL, Mass. – (October 12, 2024) — Broco Energy, a veteran-owned and operated full-service fuel delivery company contracted by various Federal and state government agencies from North Carolina to Florida, is leading the large-scale disaster response by providing vital diesel and gasoline deliveries to areas affected by Hurricanes Helene and Milton. Broco Energy's Priority 1 Emergency Response [...] read more

Publicity Angles and Pitch Strategies that Move Media and Blog Posts As I wrap up 2023, I want to offer my list on what media angles you can do to boost your business awareness. PR and communications strategists are always trying to find a way to present a client and build news. News can be a pitched media story, a blog post or even a social media post. There are so many channels now to get your story and image out there. So get inspired, take notes and open your eyes to [...] read more

Proud of past client Lara Vu and her interview with Medium's Authority Magazine. See link https://link. medium. com/q87HJDfotxb [...] read more

I am often asked who is the best for graphic design or who would I recommend for website design. The truth is there are a lot of talented experts out there. I’ve worked with many people and companies over the years. Some talents have more than one expertise. It also depends on your needs, budget and your size. Here is my short list and know that it is ever changing. All names are linked for you. Advertising Fuseideas Brand Strategy and [...] read more

Do you grimace when you see an article on yourself? I still do. While clients do want attention, I prefer managing stories behind the scenes. I came across this article about me by a Boston University student. Best to own it. The link to the story appears below. [...] read more

Some thoughts on my mind with a bit of humor. I love my clients and am proud of MKPR's longterm relationships. Trust is not a myth. Truthfully, if you want someone to agree with all of your ideas then I am not your public relations professional. Samantha I am not. I wish I attended glamourous parties. Okay may be I did before COVID for product launches. Public relations is not media relations and press releases. It's not crisis communications, creating credibility, measurement, event planning, social media, analyst relations, community [...] read more

My pet peeve is spelling errors. Granted, I've had my share of them and kicked myself. They occur when I am in a rush or if I don’t have a second eye review my work. It affects my brand quality, something that I take a lot of pride in. They look unprofessional and limit client referrals. I don’t want to hear, “Don’t work with her because she makes errors. ” Now imagine when it is a larger brand. What does it say? Recently, I was in Williams-Sonoma where [...] read more

Lets talk about you. Why do you want PR support? Are you ready? Are you prepared to work in a partnership? At MKPR, we work with emerging and long-established small to mid-size companies. We purposely choose to only collaborate with a few clients a year so we can work side-by-side, provide the very best in services and build up your sales. We want you to succeed and have the relationships and experience. Here are some questions to ask yourself and your team. This will help Maryanne have a more frank [...] read more

For a time, I contributed to Bite of the Best , a NYC-centric food blog providing reviews for Boston-area restaurants. I very much enjoyed the writing. With limited time, I had to wrap this up. One has to be fair to all! Boston Public Market Yvonne's The Brotherhood of Thieves Babbo Pizzeria e Enoteca Sam's at Louis Boston Wahlburgers [...] read more

On November 4, 2014 the Publicity Club of New England and PRSA Boston co-sponsored “Social Media Gone Rogue” at Boston University. Social media has become a mainstay of corporate communications programs with recommended outputs and turnkey responses. Despite trying to regulate this new and evolving form of communication with dedicated social media managers, content planning programs, listening dashboards, and airtight policies, “rogue” social media still happens. The answer to managing unauthorized Twitter accounts, employees going off-message and corporate account blunders, may surprise you. It starts simply with slowing [...] read more

I had the opportunity to serve as a PR judge for a non-profit organization outside of New England that covered multiple states. I've been a long-time judge for the Publicity Club of New England, so I was excited to see new submissions and styles of public relations execution elsewhere. From experience, I know that it takes a long time to formulate a submission, recall a campaign and the steps, why you planned one way over another and then gathering the data. Sometimes I think it's harder to be a judge because you have to read several [...] read more